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Warriors Wanted

Law Enforcement Sales Manager, East

Job Type:

Full Time Exempt



Last Updated:

2020-07-13 14:04:39

Job Description:

The Law Enforcement Sales Manager, East will be responsible for working with local, state and federal law enforcement and public safety agencies to promote and sell SureFire products

Essential Duties and Responsibilities:

  • Develop relationships and maintain continuous contact with local, state, and federal agencies directly responsible for public safety within assigned territory.  This includes but is not limited to all levels of law enforcement, both special operations and patrol, FBI, DEA, DHS, fire departments, search and rescue, EMT, etc.
  • Maintain records of communications by telephone, written correspondence and in-person contacts to promote SureFire all products in the SureFire portfolio to secure additional business.
  • Interface with manufacturer’s representatives assigned to assist with sales in assigned territory. This will entail supporting product demonstrations, presentations, and customer support activities.
  • Effectively and efficiently present and discuss the products and services of SureFire by soliciting only those desired products/services provided by SureFire to current and prospective customers to convey an image of quality, integrity and understanding to customer needs.
  • Develop relationships with decision makers and technical representative to ensure that specifications for solicitations favor SureFire products.
  • Increase sales and market share through a professional presentation, persuasion, persistence, knowledge of target markets, and relationship-based sales techniques to maximize sales numbers.
  • Travels throughout assigned territory to call on by phone and/or visit regular and prospective customers in order to solicit sales orders.
  • Attend to customer needs by identifying, researching and resolving customer concerns to re-enforce the relationship and build customer loyalty.
  • Update and maintain customer data and other sales data using Microsoft Excel or other customer management databases for future references.
  • Conduct and/or attend trade shows in a variety of locations by communicating with Marketing Department to help promote SureFire’s product and services to the public.
  • Work closely with the Dealers and Distributors in the Territory to coordinate the fulfillment of LE Agency opportunities.
  • Develop, implement, and maintain an Individual Officer Purchase Program to LE Dealers nationwide that effectively tracks sales to individual officers while maintaining margin requirements for both SureFire and the dealers.
  • Maintain a positive and respectful attitude; cooperate with co-workers, management, internal and external customers, as applicable.


  • 5+ years functionally related work experience; Prior law enforcement and field sales experience working with Manufacturers’ Representatives and Dealers in the law enforcement field.
  • Extensive domestic travel (up to 50%) by car and plane.
  • Strong understanding of various weapon systems including: Handguns, Rifles and other weapon platforms utilized by the Law Enforcement community.
  • Must possess a skill level suitable to perform “Live Fire” demonstrations using the above referenced weapon systems.
  • Must posses a thorough understanding of range safety and protocol
  • Bachelors degree in Business Administration and/or up to 4 years relevant work experience
  • Must be proficient in Microsoft Office (Excel, Word, PowerPoint and Outlook)

Director, International Sales

Job Type:

Full time - Exempt


Fountain Valley, California

Last Updated:

2020-06-29 00:00:00

Job Description:

Surefire LLC seeks a Director, International Sales at its facility located at 18300 Mt. Baldy Circle, Fountain Valley, CA 92708. The Director, International Sales will be responsible for managing direct reports and independent sales representatives, to identify new business opportunities, formulating channel strategies, and implementing new or specialized programs.

  •  S/he will execute an effective sales and marketing strategy for international markets to identify, forecast and close international sales opportunities. S/he will assist sales team by mentoring, coaching and training in all aspects of sales in all market segments. Areas of emphasis include generating proposals, conducting successful sales calls, and generating new business and maintain existing business.
  • Demonstrate effective relationship management with employees and internal and external customer to sustain and generate sales.
  • S/he will collaborate with Marketing management on a regular basis to design, implement, and facilitate international sales plan.
  • S/he will create and maintain strategic relationships with industry peers by attending networking events and industry trade shows in order to develop a strong business network.
  • S/he will execute on international development activities through major client/partner marketing promotions and coaching Sales staff for prospective client meetings, presentations in order to successfully represent the Company’s offerings and services.
  • S/he will attend primary and new market trade shows in efforts of presenting SureFire as a company and it’s brand message via the use of collateral, product displays and product information distribution.
  • S/he will conduct Customer Roundtables and focus groups and other programs to better solicit customer and Partner feedback on SureFire’s products.
  • S/he will present technical presentations and product demonstrations at customer briefings.

70% international travel required.

Supervised employees: 1


Bachelor’s degree in Business Administration, Economics, Marketing or related field and 8 years of professional experience in sales/marketing OR No Degree and 10 years of experience in sales/marketing. Additionally, the applicant must have experience with:

1) Commercial outdoor markets;

2) Knowledge of firearms and tactical weapons;

3) International weapons permit COE required;

4) Target Market Analysis for International Weapon Markets;

5) Managing International Sales/Marketing.

Employer will accept any suitable combination of education, training, or experience.

Applicants who are interested in this position should apply below.



Production Team Member

Job Type:

Full-Time Non Exempt


Fountain Valley, CA

Last Updated:

2020-05-19 06:00:00

Job Description:

Performs highly repetitive types of cycle machine operations associated with quantity production of identical units. Handles day to day maintenance of machines. May perform one or more of the following:

Essential Duties and Responsibilities

  • Performs routine semi-skilled work on a variety of machines including but not limited to; Bead Blast and Tumbler Debur, CNC, EDM, Laser Engraver, OD Grinder, Coating Machine.
  • Starts and stops the machine, and watches for imperfect operation.  Runs more than one machine at a time to avoid large quantities of bad parts to catch broken tooling.
  • Speeds, feeds and tooling are ordinarily prescribed.  In case of trouble, problems are called to the attention of a  Lead person or a supervisor to explain what happened and then train the individual to avoid problem form happening in the future.
  • Maintains the machine tools coolant, and maintains coolant level and concentricity by looking at tools and oil and using the equipment to see it to run good parts to avoid costly repair due to negligence.
  • Identify slight fluctuations and communicate to Team Lead any problems with materials or assembly procedures that may affect the production quality or production flow by visually or mechanically inspecting parts prior to or during assembly or production process.
  • Cleans and maintains the machine tools and peripheral equipment, including filters, collets, chip conveyors, oil skimmers, and the shop floor itself by using the cleaning equipment to maintain and organize a safe working environment.
  • Perform work to current standardized work and look for continuous improvement opportunities.
  • Follow safe work practices at all times including the maintaining and disposal of hazardous materials.
  • Maintain work area by the use of 5S Principles (Sort, Sweep, Straighten, Sanitize “Clean”, Sustain).
  • If forklift certified, may handle and store the raw and scrap materials, using a forklift for safety and insurance purposes.
  • Must be flexible to change in job functions and willing to be crosstrained.
  • Support team members and problem solving small group activities.
  • Other duties, as assigned by supervision or management.


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Ability to read and interpret blue prints to layout, assemble / fabricate a plus.
  • Familiar with ISO 9001 and Lean Manufacturing principles.
  • Proven ability in producing high quality products.
  • Experience with machinery a plus.
  • Proven mechanical ability.
  • Comfortable working in a highly regulated environment.
  • Firearms experience a plus.
  • Must be willing to work overtime as required.


  • High school diploma or GED, and a minimum of one to five years work experience.

Physical Demands


  • The employee must occasionally lift and/or move up to 25 pounds.

Public Relations, Specialist

Job Type:

Full-Time Exempt


Fountain Valley, CA

Last Updated:

2020-04-02 00:06:40

Job Description:

The Public Relations Specialist works closely with the Sr. Marketing Manager to develop, manage and implement programs designed to create and drive media coverage and maintain a favorable public image of the company. The PR Specialist initiates the activities, functions, events, and initiatives pertinent to public relations, media relations and social media in order to support the goals and objectives of the overall Marketing Plan. He/she produces press releases specific to appropriate markets; decides prioritization and how to best utilize available resources; seeks creative ways to maximize publicity for the company. This person also assists with a wide range of programs for broadcast, web and publications, including developing PR strategy, creating and implementing media projects.

Essential Duties and Responsibilities

  • Develop and implement PR strategy that increases overall positive outlook, brand awareness and sales of SureFire.
  • Maintain and develop media relations to facilitate brand and product coverage via print, digital and broadcast mediums.
  • Write, distribute and follow-up all press releases and outgoing company communications for the media while maintaining a consistent brand message.
  • Monitor, post, and analyze all SureFire social media channels to build an engaged community of followers and enhance brand interaction. This includes responding to queries and comments in a timely manner.
  • Maintain and develop relationships with key influencers such as firearms instructors to ensure SureFire brand exposure in the proper market segments.
  • Coordinate media events to support the marketing plan. This includes cradle to grave event planning, managing the list of attendees, and establishing goals as a measure of success. .
  • Lead VIP tours of the SureFire corporate headquarters and tell the SureFire story, conduct product demos as needed or required.
  • Maintain comprehensive product and company knowledge including but not limited to the entire line of SureFire products and related accessories.
  • Represent the brand at tradeshows and events SureFire attends by meeting with media to establish rapport in order to maximize exposure of the SureFire at each event.
  • Manage product sponsorship for charity, public service, professional sponsorships, and industry events, while searching for new opportunities.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
  • Knowledge of firearms and/or military background highly desirable


  • Bachelor’s Degree in Communications, Marketing or Public Relations and/or up to 4 years relevant work experience.

Applying for a Job with SureFire

Please include your resume. If you meet the minimum qualifications, you will be contacted to further the application process. No phone calls, outside agencies, or recruiters.

All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex or national origin. We actively recruit qualified targeted veterans and qualified individuals with disabilities. If you are a qualified individual with a disability or a disabled veteran, you have the right to request an accommodation if you are unable or limited in your ability to use or access our career center as a result of your disability. To request an accommodation, contact a Human Resources Representative at

We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.

  • Only applications submitted by email will be considered.
  • If you meet the minimum qualifications, you will be contacted to further the application process.
  • No phone calls, outside agencies, or recruiters.

Send your application email to: