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Director of Marketing
Job Type: Director
Location: Fountain Valley
Last Updated: 2016-01-29 22:46:44
Job Description:
  • The Director of Marketing is responsible for directing and managing the execution of the organization’s marketing plans, marketing budget, advertising, communications, and promotional programs.
  • Essential Duties and Responsibilities:

    • Develop and execute the master marketing plan, coordinating with the product portfolio manager to integrate product specific plans.

  • Develop and execute advertising/media plans and negotiate media buys.
  • Facilitate the development of all marketing communications and promotional activities related to brand development and overall product promotion.
  • Manage the development of product packaging (including design and copy), collateral, merchandising, and advertising materials.
  • Manage the marketing budget and deliverables.
  • Develop and administer retail merchandising program, promotional programs, and co-op program. Collaborate with Sales and Product Management to plan
  • and execute channel promotional and merchandising programs.
  • Oversee trade show activities.
  • Coordinate development and placement of advertising and collateral creative.
  • Supervise and mentor marketing coordinator, marketing specialist, trade show coordinator, ecommerce specialist.
  • Continually monitor market trends, identify opportunities and risks and make recommendations to drive business to meet objectives.
  • Quantify and track brand “health” and performance and work with cross-functional teams to increase relevant metrics.
  • Quantify and track ROI of advertising and promotions.
  • Help foster internal passion and excitement for brand tenets and direction.
  • Lead PR team to develop PR strategy, plan, and execution.

  • Requirements:
    Qualifications
  • Bachelor’s degree in Marketing, Communications, or related field.
  • Minimum 8 years of management experience in Marketing.
  • Demonstrable experience with managing a premium brand of consumer hard goods, preferably in shooting, hunting, outdoor or sporting goods industries.
  • Demonstrable experience with digital and all social media.
  • Highly organized with strong written and oral communications skills.
  • Entrepreneurial, self-starter, hands on.
  • Requires 15 – 25% travel.
  • Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • Qualified applicants are encouraged to apply online to jobs@surefire.com.
  • If you meet the minimum qualifications, you will be contacted to further the application process.
  • No phone calls, outside agencies, or recruiters.
  • All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex or national origin.
  • We actively recruit qualified targeted veterans and qualified individuals with disabilities.
  • We are proud to be an EEO/AA employer M/F/D/V. This contractor and subcontractor shall abide by the requirements of 41 CFR 60-741.5 (a). This regulation prohibits discrimination against qualified individuals on the basis of disability and requirements affirmative action by covered prime contractors and subcontractors to employ and advance in employment qualified individuals with disabilities.

                                                           
    Production Artist
    Job Type: Production Artist
    Location: Fountain Valley
    Last Updated: 2016-01-29 23:29:47
    Job Description:

    Work with creative team to design and polish a wide-array of print collateral including brochures, packaging, sell sheets, ads, and user manuals. Prepress final design layouts and help maintain quality control on all packaging, product information sheets, and manuals. Coordinate among cross-functional groups to maintain departmental processes and create viable design solutions.

    Essential Duties and Responsibilities:
  • Prepare illustrations, utilizing graphic design software, of SureFire products or materials according to the verbal or written instructions of supervisor.
  • Create illustrations/graphics and type layouts using tools such as Adobe Illustrator, Photoshop software that will be used for SureFire’s packaging design projects.
  • Create and maintain type layouts of UPC labels by utilizing the appropriate software tool to ensure consistency and proper organization.
  • Create and update SureFire’s product information sheets (PISs), which are crucial to our sales force.
  • Work closely with graphic designers, and Creative Manager to create display advertisements in magazines and newspapers, posters, CD cases, postcards, brochures, and more.
  • Reviews final layout and suggests improvements, as needed; presents final layout to supervisor or internal client for final approval.
  • Assemble and prepare final layouts to ensure that the final product meets design requirements and goals.
  • Prepress final design layout and checks design proofs from outside vendors to ensure there are no errors.
  • Work with print vendors to obtain job quotes.
  • Will also be responsible for maintaining vendor relationships and scheduling print jobs.
  • Responsible uploading files to the Dealer Portal and maintaining organization therein.
  • Responsible for interacting and coordinating with various staff including writers and product management, to make sure work is on schedule and product specifications are accurate on all packaging, manuals and product information sheets to ensure that SureFire’s visual brand and attention to detail is consistent and error free.
  • Assists with uploading and maintenance of our website through our Content Management System (CMS)
  • Assist with the logistics before, during, and after photo shoots both on location and in studio.
  • Requirements:

    Bachelor of Fine Arts degree; or combination of functionally related work experience and/or education.

  • Strong typography and design skills required, including flowing and editing copy, use of style sheets and strong font management skills.
  • At least 3-4 years of illustration experience along with a aforementioned ability to design.
  • Team player interested in results.
  • First-hand knowledge of printing processes.
  • Posses strong organizational skills and the ability to meet deadlines.
  • MUST HAVE Shooting Industry/Tactical background experience.
  • MUST HAVE willingness to work around firearms.
  • Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • Qualified applicants are encouraged to apply online to jobs@surefire.com.
  • If you meet the minimum qualifications, you will be contacted to further the application process.
  • No phone calls, outside agencies, or recruiters.
  • All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex or national origin.
  • We actively recruit qualified targeted veterans and qualified individuals with disabilities.
  • We are proud to be an EEO/AA employer M/F/D/V. This contractor and subcontractor shall abide by the requirements of 41 CFR 60-741.5 (a). This regulation prohibits discrimination against qualified individuals on the basis of disability and requirements affirmative action by covered prime contractors and subcontractors to employ and advance in employment qualified individuals with disabilities.

                                                           
    Sr. Graphic Designer
    Job Type: Sr. Graphic Designer
    Location: Fountain Valley
    Last Updated: 2016-01-29 23:39:50
    Job Description:

    Produce a variety of collateral to include but limited to; brochures, catalogs, flyers, tradeshow materials, POP/POS materials, print advertising, web design, and other marketing related projects in a fast-paced environment. Oversee press checks and pre-press of design collateral. Promote consistent implementation of the SureFire branding standards and related messaging in all projects. Collaborate with other members of the creative team as well as other departments.

    Essential Duties and Responsibilities:

    Produce a variety of collaterial: manual, catalogs, flyers, tradeshow materials, POP/POS materials, print advertising, web design, and multimedia graphic support.

  • Help strategize on advertising and tradeshow initiatives.
  • Compose and produce work in a fast-paced environment where speed and accuracy are required.
  • Execute design files from creative team into production pre-press ready files.
  • Ensure that all projects follow the required traffic and copy/proofing workflow.
  • Interface with outside vendors to aquire quotes and/or information to complete required projects.
  • Create illustrations/graphics and type layouts for packaging and manuals.
  • Research paper and color trends and apply knowledge to design projects.

  • Requirements:

    Strong Mac proficiency in Photoshop, Illustrator, InDesign, Lightroom.

  • Avanced studio photography skills is a must.
  • A team player who thrives in collaborative setting.
  • Must be a problem solver able to identify and resolve problems in a timely manner.
  • Thorough knowledge of production and printing processes.
  • Must be self-disciplined, have strong organizational skills, and the ability to meet tight deadlines.
  • Strong illustration capabilities and ability to design/recreate logos and artwork is a plus.
  • The ability to mentor and assist other members of the creative team./Li>
  • Strong concepting skills.
  • Must have the ability to manage all aspects of project managing a design project from start to finish.
  • Experience in the Tactical/Shooting industry is a MUST.

  • Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • Qualified applicants are encouraged to apply online to jobs@surefire.com.
  • If you meet the minimum qualifications, you will be contacted to further the application process.
  • No phone calls, outside agencies, or recruiters.
  • All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex or national origin.
  • We actively recruit qualified targeted veterans and qualified individuals with disabilities.
  • We are proud to be an EEO/AA employer M/F/D/V. This contractor and subcontractor shall abide by the requirements of 41 CFR 60-741.5 (a). This regulation prohibits discrimination against qualified individuals on the basis of disability and requirements affirmative action by covered prime contractors and subcontractors to employ and advance in employment qualified individuals with disabilities.

                                                           

    Applying for a job with SureFire

    Please include your resume with salary history. If you meet the minimum qualifications, you will be contacted to further the application process. No phone calls, outside agencies, or recruiters.

    All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex or national origin. We actively recruit qualified targeted veterans and qualified individuals with disabilities. If you are a qualified individual with a disability or a disabled veteran, you have the right to request an accommodation if you are unable or limited in your ability to use or access our career center as a result of your disability. To request an accommodation, contact a Human Resources Representative at jobs@surefire.com.

    We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.

    • Only applications submitted by email will be considered.
    • Please include your resume with salary history.
    • If you meet the minimum qualifications, you will be contacted to further the application process.
    • No phone calls, outside agencies, or recruiters.


    Send your application email to: jobs@surefire.com